Our models Han S and Angela P truly soar like airplanes by starring in Jetstar’s #FridayFreeFlights Contest Campaign

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In the month of October, Jetstar Asia held a selfie taking contest entitled, 
#FridayFREEFlights. Every Tuesday a theme was disclosed and participants have to send in their selfies which fit the theme accordingly on Fridays on stated timings. Our models Han S and Angela P starred in the commercials that revealed these themes and played a crucial role in advertising the contest and drawing responses from the public. 

Why were Han S and Angela P chosen?

The four themes were ‘Lovey Dovey Passport Selfie’, ‘Goofy Passport Selfie’, ‘Photobomb Passport Selfie’ and ‘Face Swap Passport Selfie’. These are all, as they sound, very casual light-hearted themes. 

The photos can be easily taken with simple poses and utilizing any normal Smartphone. Check out the first video with the theme of ‘Lovey Dovey Passport Selfie’ and the other context videos on Youtube channel, and you would understand why yourself! 

Models Han S and Angela P had looks that represented the common Singaporean and their looks suited these themes very well. They resonated well to the public and draw responses from them easily. They were thus effective in the marketing campaign.

 Where would you rather be? 

Participants of the contest simply needed to upload their passport selfies with the corresponding theme (as our models performed in the ad) to any of their social media platform. A caption on where you would rather be had to be included, for example the winner of round 3 (Jetstar Asia) had appended the caption, “I’d rather be at Disneyland Hong Kong watching the Festival of the Lion King than singing the circle of life and playing pretend at home with the person behind, after that still must pack!” And of course tagged with the hashtag, #FridayFREEFlights

It was overall a joyful project for those who participated and won in the contest. It was a reason for friends to come together and take silly photos that will over time serve as sweet memories for them.

Create Talents and Models is proud to see its models being involved with a major client in the Singapore Aviation industry, and to have had been involved in such a light hearted and joyful campaign like #FridayFREEFlights. Thank you to Jetstar Asia for this opportunity, and we propose toast to more successful projects together.  
  

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