Create Talents And Models

It’s Christmas time again and we are extremely delighted that our models Bonnie Y and Han S are featured in FairPrice’s ‘Finest Christmas Catalog’ Hand Shoot. Bonnie and Han’s beautiful and supple hands have been featured in a few print advertisements throughout the catalog. So what is hand modeling? What are the behind-the-scenes efforts that our models went through?

Clients first choose the model through a casting call where they assess whether the model has camera-friendly elegant hands. They look out for features like the shape of nails, birthmarks, freckles, clean nails, wrist size, thumb size, and knuckle size. These are important aspects of a hand because the hand should not interfere with the product being advertised. For example, in female hands, they look for a small wrist, plain clean nails, and depending on the type of product the length of fingers too. For luxury products usually longer nails with striking polish may be preferred to add glamour, whereas for regular household products regular or short fingers which doesn’t attract too much attention is preferred. 

Patience and endurance are crucial and is demanded in hand modeling shoots. One of the hardest shots seen is the champagne advertisement. Firstly the time of the day is important and the amount of light you want only comes at a certain afternoon/evening time of the day. You have just a few hours of that time to take a good shot. You can also see how precise and intricately placed the objects are in the setup. The pink foam seen also subsides after some time, so after pouring the champagne, the shot must be taken fast. 

The ‘clinking glasses’ effect which is ritually performed when people drinking with each together say ‘cheers’ is also seen. This means that one glass must be held in a tilted angle towards the other glass. Don’t forget the champagne is being poured at the same time, so you should be getting the rough idea of how hard it was to execute this shot, feels our model Bonnie Y.

If you still think, it’s just showing hand it’s very easy work, then think again, because something as small as a minor cut on your hand can mean you losing your job. More than keeping your hand free of cuts or blemishes you have to maintain it properly too. Using moisturizers and gloves a few days before the shoot is a must.

Take it from the male model Han S himself who says during his testimonial interview, “When you see a poster with the hands in it, it looks very simple but actually behind the scenes it’s a lot of work to be done. Like they have to arrange the tables, adjust the lighting, you know the position, here and there and we have to, basically, we have to do manicure and pedicure for the actual shoot. We have to apply moisturizer on our hands all these. So certain angles have to be very cautious. So behind the scenes actually lots of work to put in.”

The catalog from FairPrice includes many of FairPrice’s products and specials for Christmas. Do browse through the catalog while checking out our hand models. You will definitely see some items you will need for Christmas at the same time!

Hand modeling as tough as it sounds is a unique experience. You get to learn about the complexities of video shooting and make good money for a few hours of shoot. Hand models are always in demand and clients are always looking out for them, so if you have supple skinned and flawless hands, join us now and receive such projects for your hands too!

The end of the year is here! You know what that means; don’t you? It is now the season of joy, giving, and reflection. We want to recap you with some of our best projects over the course of 2016. We delight in all the projects that Create Talents and Models has successfully accomplished over the year and so that all of us who are part of this great agency may head into the New Year with a greater sense of passion, pride, and style.

Orchard Gateway Bridal Fashion Show

Early in the year, from March to June 2016, stunning Bridal Fashion show took place at Orchard Gateway which left the audience (especially women awaiting their big day) at awe. It was held over a course of 7 series and our models Ula L, Nazli G, Randi B and Kirsten P had to pose for photo shoots and perform runway modeling with their magnificent gowns. Trust us, it was tough to get all of them dressed and ready to model with perfection, nevertheless our female models didn’t disappoint and had put on their A game. Bridal modeling has its challenges, yet it always turns out to be exciting and a treat for the eyes.

HPB Shoot 

The Health Promotion Board print advertisement is one of our cherished Government sector projects which featured male model Zali B. It was an F.I.G.H.T campaign which was meant to educate the public on the ways to protect against Flu and other infectious diseases. The advertisement had become very popularly spread island wide.  We were certainly excited to see Zali all over the nation on posters on buses, taxis, and billboards. 

Front Row Runway Festival at The Shoppes at MBS

A prestigious event which featured our Create Talents Model, RK10 K, is the ‘Front Row’ Runway Festival held at Marina Bay Sands. It was a celebration of fashion weeks from the four fashion capitals around the world Milan, Paris, London and New York. RK10K represented Uomo Collezioni’s Canali brand and strode the runway with a day and nightwear suit. The event had featured an array of grand designer brands such as Diane Von Furstenberg, Burberry, Coach, and Versace, amongst which was the equally prestigious Canali. RK10K was an absolute dapper and made a strong statement about the Canali brand which is re-launching in Singapore.

Asian Tour

A whopping ten of our kid models took part in this single project which was meant to advertise the Asian Tour. The Asian Tour, in a nutshell, stages multiple tournaments throughout Asia and aims to develop professional golf throughout Asia. The kid models involved were Carmen G, Charlie T, Esther P, Jayden-G, Kenji P, Matt Jaemond, Maurice H, Shawn P, Rahul, and Rishab. It is our pleasure to see such young, bright talents excelling in the modeling field, and finding confidence in their own body and skin. Kudos to the young lads, and we hope to work more with our kid models who are full of life.

Jetstar Asia

The first project by Jetstar Asia entitled #FridayFREEFlights was a fun and quirky project in which our models Angela P and Han S had to model for basically our generation’s favorite past time- ‘taking selfies’. A short video was released on every Tuesday of the month of October, where the public could take part through following the theme and instructions given for the week as exemplified through our models and upload their selfie on respective Fridays on any social media account. The four creative themes were ‘Lovey Dovey Passport Selfie’, ‘Goofy Passport Selfie’, ‘Photobomb Passport Selfie’ and ‘Face Swap Passport Selfie’.

The second was a print advertisement featuring out model Candy N being part of a group selfie advertising Jetstar. We are on the whole, honored to have worked with one of Singapore’s aviation giants, and we look forward to collaborating on more future projects.

Mediacorp

Mediacorp has always been our prestigious client where many talents from our agency get the opportunity to cast and act. This year, we did a heartwarming Father’s day TV commercial project which featured 6 of our models, Jan D, Ali Khan, Teck Lee, Alexa P, Viran D, and Mukesh K. The advertisement tugged at the heart strings and made everyone think about the love and importance of fathers. It was broadcasted on Mediacorp Channel 5 together with the hashtag #CelebratingFathersSG which sparked meaningful conversation on social media.

Another Mediacorp Channel 5 project we concluded successfully this year was the ‘Cash Struck’ video shoot with our senior model, Moey Y. This was a spoof of the PPAP (Pen pineapple Apple Pen) song which went viral online. We thank Mediacorp for the opportunity to allow Create Talents for giving our models the experience to be part of a significant mainstream media channel in Singapore.

That’s not all! We also had some awesome Print Advertisements to add to the souvenir collection.

Other than the Jetstar Asia and HPB print advertisements shoots we also had our models featuring for other companies. They include Keks K for POSB, Nia S for Bata, Shayan K for M1 & C3A 2016 Shoot, Joshua N and Ryan C for Mount Faber Peak, Anneliese W for AIA group photoshoot, Han S & Bonnie Y for FairPrice Shoot, and Jane J for P&G (Procter & Gamble) print advertisements.

In a Nutshell

Create Talents and Models has come far over the course of the year and worked for plenty of clients apart from those listed above. Some of which are, SG Secure, Singtel, Starhub, Samsung, IDA, Skin Inc, Bata, Maggi, Chandon, Dutch Lady & Disney, Klook, Guinness, Golden Scissors Awards events and many projects.

None of these successes would be possible without the people hard at work behind the scenes. The scouters work hard, rain or shine, to search and recruit promising new talents; our bookers diligently source for good job opportunities for our models, our customer service front line patiently deals with large numbers of clients and models every single day, and our photographers do an excellent job at getting the best quality of visuals possible. Thank you to everyone who has made this agency kicking and running. This is only the beginning of many more successes to come in a brand new year. 2017, here we come!

In the month of October, Jetstar Asia held a selfie taking contest entitled, 
#FridayFREEFlights. Every Tuesday a theme was disclosed and participants have to send in their selfies which fit the theme accordingly on Fridays on stated timings. Our models Han S and Angela P starred in the commercials that revealed these themes and played a crucial role in advertising the contest and drawing responses from the public. 

Why were Han S and Angela P chosen?

The four themes were ‘Lovey Dovey Passport Selfie’, ‘Goofy Passport Selfie’, ‘Photobomb Passport Selfie’ and ‘Face Swap Passport Selfie’. These are all, as they sound, very casual light-hearted themes. 

The photos can be easily taken with simple poses and utilizing any normal Smartphone. Check out the first video with the theme of ‘Lovey Dovey Passport Selfie’ and the other context videos on Youtube channel, and you would understand why yourself! 

Models Han S and Angela P had looks that represented the common Singaporean and their looks suited these themes very well. They resonated well to the public and draw responses from them easily. They were thus effective in the marketing campaign.

Where would you rather be? 

It was overall a joyful project for those who participated and won in the contest. It was a reason for friends to come together and take silly photos that will over time serve as sweet memories for them.

Create Talents and Models is proud to see its models being involved with a major client in the Singapore Aviation industry, and to have had been involved in such a light hearted and joyful campaign like #FridayFREEFlights. Thank you to Jetstar Asia for this opportunity, and we propose toast to more successful projects together.  

Zalora is one of the biggest online-shopping sites, offering everything that a fashionista craves for. The brand-new fabulous Zalora Urban G collection, featuring the gorgeous models from Create Talents and Models will certainly make you want to have some of these apparels in your wardrobe this season.

Choose from the widest collection of cocktail dresses, skirts, maxi, jeans, and tops to heels, flats, sandals, and wedges. And, some amazing accessories like elegant bracelets or necklace to complete the perfect look.

Considering the various demands of the fashion market, Zalora knows what to pick. Have a look at the high-quality Zalora Urban G apparels at affordable prices.   

Model: Sophie G

Create Talents, Singapore model agency is fast becoming the top choice for models and clients with its proven track record in top-notch service, professionalism, and commitment.