2016 in Review: What are the Recent Highlight Projects of Create Talents?
The
end of the year is here! You know what that means; don’t you? It is now the
season of joy, giving, and reflection. We want to recap you with some of our
best projects over the course of 2016. We delight in all the projects that Create Talents and Models has
successfully accomplished over the year and so that all of us who are part of
this great agency may head into the New Year with a greater sense of passion,
pride, and style.
Orchard Gateway Bridal Fashion Show
Early
in the year, from March to June 2016, stunning Bridal Fashion show took place at Orchard Gateway which left the
audience (especially women awaiting their big day) at awe. It was held over a
course of 7 series and our models Ula L, Nazli G, Randi B and Kirsten P had to
pose for photo shoots and perform runway modeling with their magnificent gowns.
Trust us, it was tough to get all of them dressed and ready to model with
perfection, nevertheless our female models didn’t disappoint and had put on their A
game. Bridal modeling has its challenges, yet it always turns out to be
exciting and a treat for the eyes.
HPB Shoot
The Health Promotion Board print advertisement is one of our cherished Government sector projects which featured male model Zali B. It was an F.I.G.H.T campaign which was meant to educate the public on the ways to protect against Flu and other infectious diseases. The advertisement had become very popularly spread island wide. We were certainly excited to see Zali all over the nation on posters on buses, taxis, and billboards.
Front Row Runway Festival at The
Shoppes at MBS
A
prestigious event which featured our Create
Talents Model, RK10 K, is the ‘Front Row’ Runway Festival held at Marina
Bay Sands. It was a celebration of fashion weeks from the four fashion capitals
around the world Milan, Paris, London and New York. RK10K represented Uomo
Collezioni’s Canali brand and strode the runway with a day and nightwear suit.
The event had featured an array of grand designer brands such as Diane Von
Furstenberg, Burberry, Coach, and Versace, amongst which was the equally
prestigious Canali. RK10K was an absolute dapper and made a strong statement
about the Canali brand which is re-launching in Singapore.
Asian Tour
A
whopping ten of our kid models took
part in this single project which was meant to advertise the Asian Tour. The
Asian Tour, in a nutshell, stages multiple tournaments throughout Asia and aims
to develop professional golf throughout Asia. The kid models involved were
Carmen G, Charlie T, Esther P, Jayden-G, Kenji P, Matt Jaemond, Maurice H,
Shawn P, Rahul, and Rishab. It is our pleasure to see such young, bright
talents excelling in the modeling field, and finding confidence in their own
body and skin. Kudos to the young lads, and we hope to work more with our kid
models who are full of life.
Jetstar Asia
The
first project by Jetstar Asia
entitled #FridayFREEFlights was a
fun and quirky project in which our models Angela P and Han S had to model for
basically our generation’s favorite past time- ‘taking selfies’. A short video
was released on every Tuesday of the month of October, where the public could
take part through following the theme and instructions given for the week as
exemplified through our models and upload their selfie on respective Fridays on
any social media account. The four creative themes were ‘Lovey Dovey Passport
Selfie’, ‘Goofy Passport Selfie’, ‘Photobomb Passport Selfie’ and ‘Face Swap
Passport Selfie’.
The second was a print advertisement featuring out model Candy N being part of a group selfie advertising Jetstar. We are on the whole, honored to have worked with one of Singapore’s aviation giants, and we look forward to collaborating on more future projects.
Mediacorp
Mediacorp has always been our prestigious client where many talents from our agency get the opportunity to cast and act. This year, we did a heartwarming Father’s day TV commercial project which featured 6 of our models, Jan D, Ali Khan, Teck Lee, Alexa P, Viran D, and Mukesh K. The advertisement tugged at the heart strings and made everyone think about the love and importance of fathers. It was broadcasted on Mediacorp Channel 5 together with the hashtag #CelebratingFathersSG which sparked meaningful conversation on social media.
Another
Mediacorp Channel 5 project we
concluded successfully this year was the ‘Cash Struck’ video shoot with our
senior model, Moey Y. This was a spoof of the PPAP (Pen pineapple Apple Pen)
song which went viral online. We thank Mediacorp for the opportunity to allow Create Talents for giving our models
the experience to be part of a significant mainstream media channel in
Singapore.
That’s not all! We also had some
awesome Print Advertisements to add to the souvenir collection.
Other
than the Jetstar Asia and HPB print advertisements shoots we also had our
models featuring for other companies. They include Keks K for POSB, Nia S for Bata, Shayan K for M1 & C3A 2016
Shoot, Joshua N and Ryan C for Mount Faber Peak, Anneliese W for AIA group
photoshoot, Han S & Bonnie Y for FairPrice Shoot, and Jane J for P&G
(Procter & Gamble) print advertisements.
In a Nutshell
Create Talents and Models has come far over the
course of the year and worked for plenty of clients apart from those listed
above. Some of which are, SG Secure,
Singtel, Starhub, Samsung, IDA, Skin
Inc, Bata, Maggi, Chandon, Dutch
Lady & Disney, Klook, Guinness, Golden Scissors Awards events and many projects.
None
of these successes would be possible without the people hard at work behind the
scenes. The scouters work hard, rain or shine, to search and recruit promising
new talents; our bookers diligently source for good job opportunities for our
models, our customer service front line patiently deals with large numbers of
clients and models every single day, and our photographers do an excellent job
at getting the best quality of visuals possible. Thank you to everyone who has
made this agency kicking and running. This is only the beginning of many more
successes to come in a brand new year. 2017, here we come!
