The Role of a Booker in a Modeling Agency
The ‘Booker’ arguably has the most important role in any modeling agency Singapore based. They
are responsible for multiple crucial aspects of day-to-day business in the agency
and are also someone whose importance may be understated in the industry. In
this article, we elaborate on some of the key duties of bookers and how they
keep the modeling world ticking.
i. Grooming of new talents
Models that join an agency are most times new to modeling or at
least they are new to the style of work by the agency. Bookers are also known
as ‘model managers’ who introduce new faces into the industry, and figure out
which style of modeling suits the model. The booker will be quick to interpret
clients’ feedback and see where the model best suits in and excels in,
essentially determining the career path for the aspiring models. Grooming of
talents is perhaps the most important duty of a booker.
II. Scouting for new talents
Some of the best models are sometimes scouted. If the agency
doesn’t have many scouters or doesn’t have a separate department of scouters,
the booker is required to spend a significant amount of the day scouting and
searching for new talents and bring fresh faces to the agency.
III. Responsible for model being at the right
place at the right time
Once a Booker confirms the model with a client, the booker has
to schedule and liaise with the client with the model on the most mutually
convenient timing possible. The booker also has the responsibility of giving
the models the right information in terms of venue, timing etc. and must ensure
the model is punctual for the particular assignment.
iv. Negotiating payment
If you thought the job was tough enough already, this one takes
the cake. Every client wants to pay the lowest possible fee to cut their
expenditure. The modeling agencySingapore bookers thus have a major set of challenges as they have to fix a
price that is most competitive and at the same time profitable for the agency. Booker
has to work to find a middle ground and also make sure the model is paid and
looked after well.
v. Networking with a vast number of clients and companies.
Bookers have to work hard to secure contracts with many
different clients and companies, especially high profile ones. This then
requires good networking skills, and the ability to sell the brand of models to
the various clients. Because of the pervasive competition in the industry, a
client can easily compare with all the other agencies in the market and can
easily lean toward other options. Booker thus must have a plethora of contacts
and glad and be close to other companies and clients better than bookers of
other agencies to draw the best opportunities in the industry. This means
frequent meet-up and communication with clients.
vi. Miscellaneous
personal issues
Models have a few things to consider at times, such as
nutrition, beauty, legal advice, and traveling arrangements (especially for
international assignments) sometimes come under the purview of bookers as well.
Although modeling agency Singapore
based bookers are already busy with their daily work, they sometimes have to
work out such issues for models as well. This again requires patience and a
strong network and knowledge of the industry.
So there you have it. Now, you may be more enlightened on the
gravity of a booker’s role in a modeling agency and respect their work more. As tough as the job is, it’s always
rewarding to help fulfill the dreams of aspiring models and make develop
talents into icons and successful figures.
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